What is an influence strategy?

[samiaseo222]

An influencer strategy is a lot like its name suggests: an advertising strategy that relies on people who have enough influence on social media to reach a specific market. Influencer marketing involves gaining a consumer’s attention through an online personality who is considered influential on social media. For example, if My Little Big Web suddenly decided to sell a line of brightly colored mascara products, we might reach out to a YouTuber with a large following who often discusses beauty topics, all in the hopes that they will try our product and recommend it to her followers. In a world where social media is an integral part of our daily lives, a single tweet has the power of a dozen billboards, at an astronomical cost. Savvy marketers understand this and take full advantage of it every day.

screenshot-sara-k-strategie-influence
YouTube influencer Sara K does makeup tutorials. Check out these views!

As you can see in the screenshot above, a iran email list YouTuber can have a reach that is literally impossible to achieve with traditional marketing. Have we managed to grab your attention yet? So here are 5 steps to implementing your own influencer marketing strategy:

5.1 Understanding your audience
The first step to launching an effective influencer strategy is to research and understand your audience. If your business sells handmade wedding dresses, you probably won’t be targeting teenagers who love retro sneakers.

Start by determining the demographics of your target market, including age, gender, location, income level, and anything else that might be a factor in purchasing your product or service. Once you have this information about your audience, you then need to know what attracts their attention.

This can be done by studying your audience’s personalities, values, hobbies, and lifestyles. How and when do they use a certain product or service? Are there certain features they value more than others? What is their preferred means of social networking? Do they enjoy a particular type of online content?