Exploring the Latest Trends in Telemarketing Solutions

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Think of how you’re going to optimize your campaigns, find the data that can help you with that and fill the parameters accordingly . It’s also crucial to keep all conventions consistent, as it helps a lot when you actually analyze your data . Even though utm parameters are quite explicitly described, it doesn’t mean they have to be used this exact way . In most cases default parameters are quite useful, especially if you’re primarily focused on adwords and don’t want to mix your data; which nicely leads us to the next section .


Adding additional data to the equation inside ga, each australia email list of the aforementioned parameters is used as a dimension, which would enable you to analyze your metrics in a given context . Having said that, they’re predefined and still with limited numbers . However, in addition, ga enables you to define a custom dimension . Custom dimensions are used to add additional context to your data . Since one’s business mailing-base often contains much more data about the end users than their website, it’s a great idea to use it .You may ask, how do we pass data from email to ga? Fortunately, that’s very easy . Do you remember how a tracking code can read utm parameters in the url leading to your website? With good planning and a couple lines of js code you can do it yourself and pass this data to the custom dimension .


Let’s say, in addition to all standard stuff you’d also like to pass user id, favorite product category and clothing size of each user . Needless to mention that all these are predefined as custom fields for you in getresponse first, generate your campaign url using the url builder, so you’ve got something like:, modify it by adding your data parameters . Remember to keep the parameter names simple, but unique . The final url would look like this:user idfa vpc=favorite product category cths=clothing size now, once you modified all links in your newsletter to look like above .