When should you inform those involved?
When do you provide the above information? If the data subject provides the data themselves, you must inform them immediately. A kind of 'straight through'. If you do not receive the personal data from the data subject themselves, you must inform them within one month of receiving the data or upon first contact (such as via direct marketing).
If you process the data based on consent (i.e. not on another basis, such as a legal obligation or an agreement), you will have to provide all the information even before you receive consent. An example: you would like to collect data from interested persons (for example, to be able to send them newsletters). Then you need consent to collect names and address details. You place a link to the privacy statement on the form. In this way, the person concerned is already informed before he/she fills in the personal data in the form.
If you do not comply with these information obligations, your company risks a fine of up to €20,000,000 or 4% of the global annual turnover (if that would be a higher amount). It is therefore not (anymore) only in the interest of the data subject that you are clear about what you do with the personal data. It is also in the interest of your own organization.
You must inform those involved about the above points clearly and in a timely manner. This does not have to be in a privacy statement, it could also be done in another way. But you must be able to demonstrate that you have informed clearly and that you have done so in an easily accessible form. Putting everything together in a privacy statement, to which you can always link, therefore seems the easiest. You can then no longer forget any information. And you do not immediately overwhelm people with large chunks of text that no one is waiting for.
fluencer marketing has also been on the agenda of marketers in the cultural sector more and more recently. Old news? Not exactly. It is striking that new media trends are being picked up relatively late by the – often progressive – cultural sector. Is it because traditional institutions, such as museums and theatres, still rely too much on traditional marketing tools 'that have always worked'? Or do the limited budgets of creative organisations also lead to limited room for experimentation?
Traditional institutions were largely indonesia mobile number list guaranteed funding until a decade ago. And whatever the reason: museums, festivals and theatre companies are cautiously taking their first steps on the 'terra incognita' of the influencer (a terrain that has already been ploughed up many times by the lifestyle and travel industry). The Stedelijk Museum asked influencers from various disciplines to say something about the exhibition of interdisciplinary artist Isa Genzken. Bloggers De Kunstmeisjes raffle art books among their followers and tell you whether or not to go to exhibitions. A start seems to have been made.
And now that the influencer does not seem to be 'out of the woods' yet – according to some marketing platforms, 2018 will be the year of the influencer – it is up to cultural and creative organisations to catch up quickly. Because influencer marketing and the cultural sector seem to be a match made in heaven . 8 reasons why: