Today's topic is how to build the best onboarding process in the world. To do so, we will follow the same structure as the other articles in the series: we will introduce the topic and its relevance; then we will provide details on the application and how BigDataCorp's products and services can help our customers and partners solve their problems; and we will end with examples of challenges and results achieved by our customers in practice.
So, let's get to the main question: what is the best onboarding process in the world?
Objective
The answer is usually the same: the best onboarding process in the world is always a matter of taste and opinion, but there are several that are very good. YouTube, for example, is a service where the customer doesn't even feel like they are going through an onboarding process. The user starts by accessing it for free, watching videos, with a good part of the services working regardless of whether the user has registered or not. Without collecting the minimum information necessary to customize the service for that user, YouTube already starts showing ads. And when the customer realizes, they already like the channel and want to subscribe to it and receive notifications. It is from this moment that the service starts to request some information.
The best onboarding processes are those that the user barely notices, that is, those that generate the least amount of impact, or, in market terms, friction, possible. The more invisible the process is to the user, the better. For companies that can give away their products for free, or that can generate revenue without relying on customer registration, setting up a simple onboarding process is very easy. Unfortunately, not all companies have this freedom.
The company's need, then, is to find balance points between the needs of its business, the characteristics of its product or service, and market behavior. It is important to seek solutions for enriching and correcting customer data, monitoring products and markets, automating internal processes with data, and analyzing macroeconomic trends with alternative data.
When we talk about needs, we are talking about both regulatory issues regarding information that needs to be collected and the registration validation processes required to allow the customer access to a given service. It is necessary to look at the characteristics of the product being offered taiwan phone numbers and understand the level of complexity inherent to that product, for example, whether it is digital or not, whether it has more or less risk. And, of course, we are talking about behavior, about the market's expectations related to the product: what do I expect when going through this onboarding process? Knowing all these facets of the process and balancing them is one of the great challenges that all companies face.
Applications
This balance ultimately comes down to three characteristics of any onboarding process: cost, friction, and trust. How much each of these characteristics should be prioritized depends not only on the type of company, product, and market, but also on the timing and strategic goals of the company. There is no single right answer, and today’s answer may not be the right answer tomorrow. No single tool or technology will solve every case.