Measurability
Since online marketing is highly measurable and evaluable, it allows you to conduct in-depth analysis of your business growth. No matter the size of your company, digital marketing can give you an accurate overview of your marketing metrics from start to finish.
This includes, but is not limited to, shares, impressions, likes, views, clicks, and time spent on your page. Not only can you see real-time results, but you can also measure the ROI on all aspects of your online marketing efforts.
Adaptability
Digital marketing is highly adaptable as kenya whatsapp number database business owners can easily change their marketing strategies. If an online ad you are running is not giving you the results you want, you can easily change it or make adjustments.
The rule of thumb here is to combine a range of digital marketing tactics and channels while keeping up with the latest trends in the market to get the best results. Keep the following in mind:
Flexibility- Be open to changes in the fast-paced online marketing landscape. Modify current strategies, tactics, and tools as needed.
Make your goals SMART – The goals you set should be Specific, Measurable, Attainable, Relevant and most importantly Time-Bound. They should also be consistent with your online marketing plan.