Natascha's picture radiates a healthy dose of sympathy. It is healthy and homely, she smiles with perfect teeth and looks straight at you. What's not to like?
The wording used also builds on the self-image of the target business email address list poland audience. If you are looking for a recipe on this website, you can assume that you enjoy cooking. And it is not an exaggeration to imagine that you want to "be a better cook" or "unleash the chef in you".
Visitors who associate their self-image with their cooking skills would be willing to make this small commitment (registration) in order to live up to their self-image.
And instead of simply clicking the "Submit" or "Sign Up" button, visitors make it clear: "YES, I WANT THAT." A bold statement of a desire to improve.
Takeaway Tips for a High-Converting Signup Form
Now that we've looked at some examples, here's a summary of tactics you can use to improve the performance of your signup forms:
Make your signup form easy to find – embed a form on your most important landing pages, ideally above the fold or in a prominent sidebar.
Use pop-up forms to grab attention – use exit-intent pop-ups , lightboxes, and slide-ins to ask for contact information when website visitors interact with your content or show signs of leaving the page.