There are different campaigns that stand out because everybody is talking or writing about them. In the end, they generate a bit of awareness for the particular brand (and maybe their agency will win an award). The best practice according to me is to deliver relevant content to your audience and to generate a long-term interest.
What social tools should business owners be using? How should they be using them?
I personally like Hootsuite a lot. I use it to manage my different saudi arabia phone number resource accounts from there. Other than that, dlvr.it is a very powerful tool to share content wisely. IFTTT is great for automating certain actions that make life on social media (not only on social media, but I only use it for that) a lot easier. Buffer is great, too. All these tools are useful and accessible for smaller companies, and all of them have good statistics that help measure successes and KPIs.
What should brands be aware of when using social to recruit internationally? What are the challenges or cultural concerns?
Every country has their own culture, codes and communication rules. Before communicating on social media towards a different culture, it is recommended that you get to know as much as possible about the different habits and codes.
What are some best practices for social recruiting?
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