The mobile-first world reality requires it these days most people read emails

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But what happens to the other %? They linger and then look at the next component that falls within the eyeline of their reading path—the preheader. This gives you a second chance to tease users to open your email. on mobile devices. Not only do mobile users read on the move, but they also check their email x more than desktop users according to research conducted by google.

Preheaders are more pronounced on bc data malaysia mobile devices. That’s good news. A longish snippet text line gives you a great opportunity to expand your subject line and boost your open rates. The number of preheader characters warrants it depending on the email client you are using, your preheader can be anything from - characters long. That’s between - more words to support your subject line or say more about your business.

In fact, preheader text dominates your inbox. Preheaders in the inbox as you can see, the preheader uses up to twice as much space than the subject line in some cases. Surprising, hey! Don’t let all this precious space go to waste. Use it to bolster your subject line and market better. The position it occupies encourages it mobile users tend to do a lot of scrolling. The preview text is visible without having to scroll.