But it should always be used ethically

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In the words of the founder of the Convierte Más Corporate Group , Vilma Núñez, “you should never mortgage your brand values” to accelerate your results.

What can you do?


In fact, you can unleash your creativity to take uganda telegram database advantage of the sense of scarcity and generate revenue spikes.

However, Vilma recommends launching one or two limited editions per year of your best solutions.

You see? We're not talking about a limited edition per month, but one or two per year.

The retail industry generates billions of dollars annually using this strategy.



International brands such as Mango, Zara and H&M have mastered this game to perfection and their results are increasingly lucrative.

According to data from the Reuters agency , shares of Inditex —owner of Zara— “rose by 5.9%” in 2023, which represented a “historic increase.”

In addition, its sales “increased by 10%, reaching a record of $39 billion through January 2024.”

A large percentage of this increase was associated with the launch of special editions or seasonal “capsule” collections.

Check out this real case from Mango: