Neglecting the analysis of results

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Long page load times.
Inconsistency between the content of the advertisement and the offer on the website.
Complicated purchasing process.
How to avoid:
Make sure the page is fast, responsive, and clearly presents the offer. Focus on simplicity and clarity of the conversion path.


Failure to regularly monitor metrics such as CTR, ROI, or conversion rate truemoney phone number data can lead to wasted budget. PPC campaigns require constant optimization:

Use tools like Google Ads Manager and Google Analytics .
Test different variations of your ads and landing page (A/B testing).
Adjust your budget and targeting regularly.
Is PPC the best choice for your small business?
Comparing PPC to other marketing strategies
PPC :
Advantages: Quick results, precise targeting, full control over costs.
Cons: Requires larger budgets in competitive industries, need for constant optimization.
SEO :