The LinkedIn pages of these companies are synonymous with innovation and sustainability . There is a great deal of effort on the part of the brands to show creativity and offer quality products. In addition, English is the predominant language, making their content accessible to a global audience.
The strong presence of Hindu culture is also evident in Asian companies, especially in India, which represent the vast majority. Many posts reflect festivals, events and special days specific to this religion, which adds a unique cultural touch to their content.
The language used in these publications strikes a balance between formal and informal. This allows them to maintain close communication with their potential clients, avoiding a distant tone, but attorney email list maintaining an appropriate seriousness that inspires confidence.
LinkedIn is undoubtedly an essential social network for companies in this sector that want to build a solid digital presence. Although the environment is more competitive, it is essential to have an active presence on this medium to stand out in the industry. Since most companies invest a large part of their time and resources on this platform.
Blogs and news: Commitment to sustainability
In addition to LinkedIn , another important focus in the digital world for these companies is blogging and corporate news. Many brands publish articles related to sustainability, addressing both problems within the industry and possible solutions. Sometimes these articles combine both perspectives, offering a comprehensive view. They also publish sustainability-related news, recent laws, new solutions, and in some cases, about the company itself.
However, blogs have a more irregular publishing frequency than LinkedIn. Despite this, almost all companies publish at least one article per month, which demonstrates a constant commitment to this communication medium.
Expansion opportunities
Despite their strong focus on LinkedIn and blogs, these companies have a great opportunity to expand their digital presence. Nowadays, people look for a lot of information on social media, and this is a unique opportunity to increase their reach. LinkedIn and blogs are ideal mediums to convey seriousness and trust to the customer, but it would be interesting to invest more in engagement . Ways in which potential customers can interact with these companies, or in which current customers can build loyalty organically, would be valuable strategies.
Instagram ,FacebookandTwitterare perfect platforms for establishing closer communication. By having a presence on social networks with greater traffic, customers can more easily remember the company and create a stronger bond. These platforms, being used more daily, allow for building more personal and frequent relationships with consumers.
Unexplored routes
On the other hand, YouTube and TikTok are the least explored social networks by this industry. Many companies have accounts on YouTube, but they are not very active. This could be due to the type of content required for these platforms, but it represents
a huge opportunity. Low competition on these networks offers room to innovate and stand out. The ways to create interesting content are countless, and any company that invests in them with a novel approach could capture significant and relevant attention.