What you need to do to increase conversions

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We have also introduced MA tools in the following article, so please take a look at it as well.

[2025 Thorough Comparison] 19 Recommended MA Tools! Explaining How to Choose and Cost
2025.01.09
[2025 Thorough Comparison] 19 Recommended MA Tools! Explaining How to Choose and Cost
The marketing automation (MA) market is expanding year by year, and MA tools are increasingly being introduced not only by large companies but also by small and medium-sized enterprises. By utilizing tools for introducing MA (MA tools), lead acquisition and nurturing can be automated, enabling efficient marketing activities...
Investment Amount
The investment amount to be stated in the request form should include not only the costs of implementation and operation, but also the effects after the implementation of the MA tool and the expected revenue estimate, so that the cost-effectiveness can be understood. The effects after implementation include eliminating the iran whatsapp number database need for a lot of data entry work, which also leads to reduced labor costs.
In addition, it is important to calculate the target figures for the measures to estimate the revenue.

Key points to make your MA tool implementation proposal more persuasive
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Next, based on what we have introduced so far, we will introduce some important points to keep in mind in order to make your request document even more persuasive.

Investment amount for MA utilization
To properly convey the idea that using an MA tool will produce results that are commensurate with the investment, don't forget to include not only the implementation and operation costs of the MA tool, but also the associated costs, such as the costs of data integration and linkage associated with the implementation of the MA tool, and the costs of implementing measures.

For example, if you hold an event for follow-up activities for leads, it will cost money to hold the event. If you do not list all the necessary costs, even if it is just a rough estimate, it will be difficult to justify the cost-effectiveness, so be careful.

Set specific goals for post-implementation
Set KPIs to measure the effectiveness of the MA tool after its implementation. It is common to set numerical targets such as "increase ◯%" in sales compared to the previous year, the number of visitors to your company's website, and the number of orders.