Zhanna Nem, a leading specialist in search engine optimization of websites and an employee of Alexey Ivanov , describes such ranking factors of the largest aggregators.
1. Efficiency
The key factor to getting into the top.
The news on the topic should be the first in the aggregator.
It should not contain any references to “source”, “primary source”, “based on materials…”.
Yandex scans news every five minutes. Therefore, the RSS feed with news is updated at least once every 5 minutes.
2. Diverse content
The more story-telling content a news story contains, the higher the chance of it making it to the front page.
various multimedia inserts - photos, videos, audio;
infographics, tables, quote inserts, interactive maps of directions or incidents.
Photos should be as large as chinese overseas asia database and, of course, unique.
An example of an interactive map of illegal parking in a news card —
Expanding your content with an interactive map
Yandex.News uses algorithms similar to Bing's algorithms for assessing content quality .
3. Content structure
Structured content can also be a plus.
Headings, paragraphs, multimedia inserts should not be text "foot wraps". Elements of the structure should be visually separated from each other.