Search engines use the content of this tag to determine us phone number list how relevant the page is to the search query and whether it should be offered. Keyword content in the title is displayed not only in search results, but also in the browser tab name when loading a web page. If the title is missing, there will simply be a URL or H1 heading instead, and this is not the best option for promotion.
So, what are the secrets of the right title? Let's take into account several nuances. 1. In different browsers, the title can include up to 200 characters with spaces (on average 50-70), but in search results it is always cut off. That is, the whole point from the user's point of view is contained in the first few words and this is important to take into account.
2. Each page of the site needs its own unique, carefully thought-out title. It is not recommended to duplicate title tags for two or more pages, and especially not on a mass scale. 3. It is important to select the most relevant queries that accurately describe the page content and to create a competent, informative description, avoiding introductory words and punctuation.
It is better to use a vertical bar to separate keywords. Writing a Correct Description Tag The description is displayed in the search results in a snippet - a block with a more detailed description of the page, which is visible immediately under the name - title, and also contains key queries. What does description look like in search What does description look like in search Syntax: <meta name="description" content="Page description"/> Today, search engines Yandex and Google increasingly generate snippet content themselves, regardless of whether the tag is filled in on the site or not.