Introducing the steps to convert from YDN to YDA and points to note!

[ishanijerin1]

"Yahoo! Ads Display Ads (Programmatic)" (YDA) was released in 2020, but is there anyone out there who hasn't tried it or switched over to it yet?

As of November 25, 2020, it has become impossible to create new YDN campaigns, and the schedule is as follows: YDN will cease operation completely on June 23, 2021.

due date Contents
April 7, 2021 Stop creating new ad groups/ads in YDN format
May 13, 2021 Stopping operations related to YDN ad groups/ads/targeting
Stopping operations other than reporting on the YDN management screen (old management screen)
June 23, 2021
Discontinued provision of YDN format campaign some of the important considerations deletion YDN management screen (old management screen)
For some campaigns using certain posting methods, they will be forced to convert to YDA gradually from April 7, 2021 based on the current distribution status, but campaigns that do not meet the conditions will be deleted.

If you have not yet migrated to YDA, we hope you will find this article useful.

This article covers the following two points:

How to migrate to or start a new YDA
Requirements for creative content that can be distributed through YDA
Please check this article for information on YDA's functions and operational key points.

[Yahoo! Ads Display Ads (Programmatic)] ~ A former mechanic discusses the system, overview and effective usage methods! ~

table of contents

Using YDA
YDA only distribution slot
summary
Using YDA
To use YDA, we will introduce the steps and precautions for migrating from YDN or starting YDA for the first time.

Advance preparation
Check the KPIs of the promotion you are delivering
With YDN, you create a campaign by selecting the posting method (targeting, in-feed ads, PC brand panel, video ads), whereas with YDA, you create a campaign by selecting the campaign objective.

Choose campaign objectives based on your promotion KPIs.


*Once a campaign objective has been set, it cannot be changed.

Check the current status
In addition to creating a new campaign on YDA, you can also convert a campaign that is currently running on YDN.

Each creation pattern has different characteristics, so compare it with your current situation and choose the most efficient pattern.

Check the creation pattern of YDA campaign
① Migrate your YDN campaigns
This is a media-recommended creation pattern that allows you to use YDA with minimal effort while retaining your delivery results from YDN. Even if your results deteriorate after migrating to YDA, you cannot switch back to YDN.

② Copy and migrate YDN campaigns
By copying a campaign and migrating either the original campaign or the copied campaign, you can revert to YDN if performance deteriorates. However, this can be time-consuming if you have a large number of campaigns.

②-1 Transfer the original campaign
You can transfer your YDN delivery record back to YDN if the results deteriorate.
If you transfer back to YDN, delivery will be through the copied campaign.

②-2 Migrating the copied campaign
Since the delivery record of YDN will not be carried over, the behavior may be unstable at the beginning of operation. If the operation is unstable, you can return to YDN. When
returning to YDN, delivery will be performed with the original campaign.

*Please note that distribution history will not be carried over to the copied campaign.