5 Ways to use white papers in your marketing White papers are particularly effective for generating leads, but there are five ways to make your marketing even more effective: Let's take a look at each point. White Paper Effects Also check out this article A complete guide to creating a white paper! Introducing know-how to make it successful [Point 1] Provide useful information for leads (users) White papers are meant to provide useful information to users. To do this, you need to narrow down your target users.
Before creating a white paper, you need to clarify oman telegram phone number list the target persona and dig deep into issues that you may not be aware of and potential needs. Then, present the information that users are looking for in an easy-to-understand format. The information that users are looking for will differ depending on whether they are simply looking to increase their industry knowledge, a user looking to find a solution to a problem, or a user who is already considering a product or service.
Therefore, you can understand what purchasing stage your prospects are in by looking at the type of whitepapers they download. Once you know the purchasing phase, you can determine what action to take next. Therefore, it is a good idea to prepare white papers on various topics so that you can provide them to all types of users. Also check out this article [Adjust to the purchasing phase] Introducing 8 types of white papers! [Point 2] Consider how the download page and input form are displayed Even if the content is good, if the page to download the white paper is difficult to find and the input form is complicated, users may give up on downloading it.