The Instagram Engagement Report 2018 by Mention confirms

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The free business account on Instagram gives digital marketers access to advanced analytics that form the foundation of understanding your customers and providing personalized solutions. From which posts are doing better than the others to how users are interacting with your posts, which categories your users fall into and what type of content makes them tick, advanced analytics help you figure it all out so you can continually fine-tune your content and align with the interests of your audience.

The business account also makes using Instagram ads simpler, helping your iceland phone number resource business utilize paid advertising better. This includes easy options to promote a post, place an ad or use paid Instagram ads in more creative ways to skyrocket your exposure.


2. Post More Videos
Scrolling through images is so last season. that video content on Instagram generates more likes overall. A well-made video can generate a very huge number of likes in a short span of time.

It is notable however that the average number of likes is higher for images than video. So you might want to play a fine balancing act between posting images consistently, and upping the ante with a video once in a while to keep things exciting.

The report also notes that video is definitely the leading format when it comes to garnering comments from visitors. So depending on the kind of exposure you're after, formulate a strategy and post content in the appropriate formats. More likes help build a fanbase that adds consistency and loyalty, and more comments encourage customer feedback and discussion about your product, garnering more immediate limelight.