Upvotes
Anybody can ask a question, and anybody can answer one. However, answers to questions are normally varied.
Some of them will be concise and to the point, while others will be quite funny. But, most of the answers will provide a fairly in-depth response to the question being asked.
Information in the responses can come in the form philippine number for whatsapp of images, text, data, graphs, charts, etc. They may even cite secondary sources.
A Zhihu answer contains secondary materials and a line chart
Users can vote for, or “upvote” their favorite answers, which pushes the most comprehensive, detailed, or generally the best answer to the position of number one.
The answer below has 722 upvotes.
Upvote for users' favorite answers
I’m not alone when I say this voting system works well. It is one of the reasons Zhihu has so much authority. People know they can come to Zhihu with a problem or a question and get a good answer.
If a user can’t find an answer, that’s because it’s a question that hasn’t been asked just yet.
All they then have to do is post the question themselves.
The Users
Now, who uses Zhihu?
I’d say the main users are students and white-collar professionals.
According to a 2020 report:
Over 80% of users have postgraduate degrees.
Half of them live in first-tier, such as Beijing and Shanghai, or new first-tier cities like Chengdu, Nanjing, Hangzhou, etc.
In terms of age, over 40% of the users are over the age of 30.
It’s nice to see this demographic present on Zhihu because not all Chinese social media platforms have an “older” (over-30s) user base.
The platforms or sites I’ve analyzed in my other videos (Baidu, Xiahongshu, etc.) appeal to a much younger audience.
Socializing or Searching for Something Specific?
There are two ways of using the platform:
Some people will use Zhihu as a type of “social” platform.