Micro-moments have been divided into 4 main types , which correspond to different user intentions at a specific time. These are the moments that have a key impact on purchasing decisions and user choices.
“I want to know” moments – getting information
In these micro-moments, the user reaches for their smartphone to learn more about the topic they are interested in. This is the initial phase of the customer journey , in which:
He is looking for answers to pressing questions .
I want to review details about a product, service or topic.
Example:
A user types into Google: "Which LED TV should I choose for up to PLN 2,000?"
How can brands use this?
Create valuable content that answers user questions.
Answer long -tail keywords.
Optimize content for SEO and user experience .
“I want to go” moments – the need for location
These micro-moments occur when a philippines whatsapp data user searches for a location or directions to shops or services in the area.
Example:
The phrase "Nearest electronics store" entered just before making a purchasing decision.
How can you use them?
Optimize for Google Maps and local search results.
Make sure your company data ( NAP ) is up to date.
Use local optimization on the page.
“I want to do” moments – the need for action
These are moments when a user is looking for practical advice or solutions to a specific problem.
Example:
Query "How to fix a leaking faucet step by step?"
Brand Strategies:
Creating video tutorials and guides . Sharing useful content step by step. Answering users' questions in real time .
“I want to buy” moments – purchasing decisions
The most important moment for e-commerce and online stores. This is the time when the user is ready to make a purchase .
Example:
Phrase "The best smartphone up to PLN 3,000" or "Online store with free delivery".
Key steps:
Optimizing the website and the purchasing process (UX).
Implementing the “ be there ” strategy – be where the customer is looking for you.
Sharing customer reviews and clear product descriptions.