Stage 3. Collection of semantics, grouping of queries

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How Competitors Help Your Advertising Campaign: Where, When, and Why to Analyze Competitors


What we analyze: what queries are competitors using to promote themselves in search engines and provide paid advertising.

Why: to form or expand your own semantic core for promotion.

How: here, both the services that we netherlands telegram database have already discussed (the same Keys.so) and more specialized ones aimed only at paid advertising will help. One of them is “Words and ads of competitors” from click.ru. You can upload the addresses of the sites collected at stage 1 as a list or in XLSX format. You can add negative words (for which you do not need to perform a search). The system will analyze the advertising results of Yandex and Google and give the results immediately in a table format, which is then convenient to work with.

Step 4. Preparing landing pages
The job of the ad is to attract, and the job of the landing page is to provide an application. Therefore, this is a very important stage.

What we analyze: what is the structure, content and design of competitors’ landing pages.

Why: To make your pages more attractive and converting.

Read also:
How Competitor Analysis Helps in Developing a Promotion Strategy