A more modest team with fewer resources

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3.- Edited content video editingFinally, it must be taken into account that videos are edited content. In other words, it is not enough to record the content, but the subsequent editing and layout work is also one of the most important. Video editors have to be creative people who master the editing tools but who also contribute their small grain of sand to the project. Not all publishers are created equal, just as not all content creators are of equal value. Main problems In summary, there are up to 7 problems that can be encountered when including videos in your email marketing strategy: Non-compliant email providers. Videos not loading. Greater investment in time. Need for a large team, with qualified workers. Expensive product in production and editing. Creative requirement. Not all videos have the same value. Success not guaranteed.


Alternative to videos Nyan Cat, one of the most yahoo email address famous gifsSome brands choose to solve all the problems by integrating other types of content into their emails. In other words, they decide not to include videos in their email marketing strategy. GIFs or thumbnail images. GIFs can be considered small videos, which is why they also have the visual appeal of videos. On the other hand, GIFs require minimal editing and are less expensive. In addition, there are image and GIF banks available for anyone who decides to include them in their email marketing strategy. In this sense, it is important to realize that GIFs have become a trend that is becoming more and more popular. Like emojis , they are part of users' daily use. Hence, they have a certain visual appeal and attract attention.