McDonald's made buying food part of the game. And it worked: the monopoly helped boost their sales and create a sense of competition among customers around the world.
McDonald's offers free food and drinks as an incentive to play, and larger prizes only increase the sense of competition among customers.
Candy Crush is already a game, but the company went further and created a forum-community for communicating with customers. It is the community that provides the perfect environment to demonstrate all three pillars of gamification.
A community built around a brand provides a space women phone number data participants to communicate with each other about the brand, exchange ideas and ask questions. And when the community also uses elements of gamification, it gives a huge advantage over competitors.
Gamification in Business
Now that you know what gamification is, we hope you see the value it can bring to your business.
No business is too big or too small to use gamification to increase customer engagement, build loyalty, and make it easier for customers to interact with the company.