Acronym for return on investment. It is a metric that informs how much revenue each real invested generates for the business. The calculation is simple: (revenue - investment) / investment. If you invested R$300 in a campaign that generated R$900 in revenue, your ROI was R$2, or 200%. For every R$1 invested, you had R$2 in revenue.
24. SEM (Search Engine Marketing)
It is any marketing action carried out within search engines attorney email list — such as Google. When a user searches, the search engine tries to show them the best results. If the brand pays, it chooses which keywords will make it appear in the results (sponsored links). If the brand does not want to pay, it can optimize its website to appear well positioned (SEO).
25. SEO ( Search Engine Optimization )
It is a set of strategies to seek better positioning in the organic results of a search, without the need to invest in media on the search engine. It involves optimizations within the site (in the code and content) and also outside (building authority and reputation), but everything must be aimed at offering a good experience to the user within the site.
26. UX (User Experience)
Acronym in English for user experience. This is what you need to offer your user on your website: a pleasant browsing experience, with an attractive and intelligent layout, where they don't feel lost or have to make an effort to find what they want. This way, they will feel safe and confident about your brand.
27. CTR
CTR stands for Click Through Rate. In short, it represents the percentage of times the ad was clicked versus displayed, and is one of the main metrics for evaluating the quality of ads, whether in Adwords, Facebook Ads, etc.
Digital marketing is essential for all types of businesses. It’s an opportunity for your brand to transcend borders and reach people all over the world. With online actions, small entrepreneurs can compete on equal terms with large companies. So get involved in this world now! Knowing the main terms of digital marketing is just the first step.
Did you like our list? Do you have any questions? Did you remember a word that we didn't mention? Leave a comment!