Without competition, there is no progress possible, no motivation to push you philippine whatsapp number to give your best. That is why it is important to analyze and study what your competitors are doing, their strategy and their evolution.
And of course, without a tool, you may lose data and information along the way.
In this post, I will explain to you how to analyze your competition on social networks and present you with an essential tool.
Summary
What are the steps to follow to analyze your competition on social networks?
Before you start, it is important to know the phases or steps to follow to obtain a good analysis of your competition.
To sum up, it comes down to collecting data and information that will help you make decisions about your own strategy based on your competition.
So what are these steps?
Identify your competitionIt makes no sense to look at a fast food restaurant if your business is selling shoes.
To do a good competitive analysis, you first need to know who your competitor really is.
Some are obvious because you already know them or because the idea for your business came to you through them, but are there other ways to identify your competitors? The answer is yes, and here are the main ones.
Analyze hashtags: To find competitors, you can search for posts or publications containing the hashtags you use the most. The main social networks allow you to do this easily by entering the hashtag in question in their search engine.
Search on Google: the most direct way to find your competitors is to enter the keywords of your business in the search engine. You will discover other companies that work in your sector and, thanks to Google My Business, you will be able to know where they are located, a useful aspect to position yourself well thanks to local SEO.
Listen to your subscribers: the people best placed to evaluate your business are your customers. And knowing their opinion is fundamental, both to improve your product and to know your competitors: who are they talking about, what do they think of them, what do they like, etc.
Know the data to be analyzed wellIt is also very important to know your audience well and what you are going to analyze about them.
The ideal is a complete study, but if you want to focus on certain aspects, it is better to define this from the beginning to classify the data collected and to clearly target the objective of your analysis.
For example :
Know which social networks your competitors are present on and which ones you are not, in order to develop a strategy on the social network in question. Compare the number of subscribers on different networks and boost your content strategy to continue growing. Study the type of content they publish to get ideas or boost content you've overlooked.As we said, you can also do a more in-depth social media competitor analysis and collect all the information, but it will take you more time.