estimated that around 100 million videos

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and streaming, the situation has completely changed. The goal today is no longer to succeed in shooting your video clip or short film because, as we have seen, the means have become considerably more democratic, but rather to facilitate its circulation on broadcast platforms or on social networks.

READ ALSO The 5 marketing concepts zambia b2b leads to never forget before translating content On Instagram alone, it isand photos are posted every day . On Facebook, around 8 billion videos are viewed daily. It is not surprising that social media attracts most audiovisual creations (clips, adverts, various announcements) into its fold and that directors and visual creators of all kinds are omnipresent on these media. If we tell you that a platform dedicated to sharing videos like YouTube brings together 2.2 billion users across the world , you understand that the craze for making and distributing videos is not about to weaken.

Furthermore, streaming platforms such as Amazon Prime or Netflix have quickly become essential in audiovisual production. They offer a phenomenal amount of video content, whether it's movies, series or documentaries in a variety of rare languages. Video subtitling of these contents is not always done by professionals