With the entire account becoming more

[fathema022796]

She does have some well-themed ad groups which is nice for example she has one ad group around ski wear and another focused on women's ski jackets etc but most of her ad groups are under one campaign. organized and relevant we will be able to really focus on different areas of her business and capture more qualified traffic that is likely to convert. It's usually best to have some campaigns specific to each area, product location, or any other topic that makes sense for your business goals.

A good way to break down campaigns and ad groups is to look at the denmark number database structure of your site. Tip: Having multiple campaigns is not suitable for every business as this will increase the budget across the entire account, so if you are running a small business with only two products and your budget is limited you may want to run one with a slightly higher budget. Bestseller” campaign and then run alternative campaigns with smaller budgets. Looking at the site you'll clearly see there are a few different ways we can break down her account.

For example we could create different campaigns for the following products Men Women Teens Kids and Accessories and then create ad groups for different products within each campaign. Since I feel like there will be a lot of overlap here I would suggest segmenting the campaign Ski Wear – Rental Jackets – Rental Basements – Rental Pants – Rental Accessories – Rental by product and then have specific ad groups under each category e.g. Campaign Jackets Rental Ad Groups Women's Jackets Rental Men's Jackets Rental Children's Jackets Rental Jackets In each ad group Christie will want to have keywords that are very closely related to the topic of that ad group.