What problems do the merchant’s customers encounter (find the customer’s pain points) For a good character profile, in addition to knowing "who" the goods or services are to be sold to, the editor must also be able to find the "pain points" of customers' needs. Just imagine what problems customers encounter when purchasing goods and services from merchants. Woolen cloth? 4. What help can the merchant provide (how to sell?) After the editor performs the above actions, he can think about how the merchant's goods or services can help them "how to sell" based on the target users and their pain points and needs? marketing strategies At this time, you should first solve the customer's pain points, think about how to help them solve the problem, use the product from his perspective, read the advertising literature, and think about whether it is what he wants? 5.
Think about the psychological variables of target users At this step, try to record as much information as possible that highlights your true personality and emotions, including: thinking character values way bahamas mobile phone number list of speaking Life schedule consumption habits Job title financial condition preferred issues Family composition, etc. By understanding consumers' "behavior and habits", we can help us infer the reasons that affect consumers' "usage behavior" or "hesitation, hesitation and not taking action". Examples of portrait pictures What to do if you have no inspiration If the merchant is a physical store, you can describe the merchant's character by observing the customers who come to the store; if the merchant is an online merchant, you can also use the consumption information left by consumers when they purchase goods, or observe the behavior of different consumers on different platforms ( Facebook and Instagram interactions.
Observe what articles the other party likes to share, where they check in, which communities they like to hang out in, which #hashtags they use most, etc. It should be noted that although the character profile is "half virtual, half real", it is definitely not a guess. It must be produced through research and information collection to create a character profile with reference value! Three key points you must know when implementing "Character History" A good character profile can help the business team think more from the perspective of consumers (character profiles) when conceiving marketing techniques and develop suitable and effective marketing strategies. When communicating, you can also be more focused, and make planning and decisions on project products more accurately and directionally to reduce the risk of failure. And how to make a good character profile? Merchants can do this: 1.