If your company's services or products happen to be useful in solving the problem, presenting them may lead to a deal. If it is still too early to present them, remember the company name or service name, and your company's services may become a candidate when they start to seriously consider the matter six months from now. It is necessary to determine what state a visitor is in, what timing, and what type of communication is best for both the visitor and the company, and then communicate the appropriate content through the appropriate channel.
It's easy to argue that this is the right thing to do, and I'm sure uae telegram data there are many people who think, "I already know that," or "It's obvious, so it's not helpful." As a practical and easy-to-follow piece of advice, I recommend organizing your communication methods in diagrams . Concept Diagram The key is not to simply connect changes in behavior over time, but to clarify the psychological changes in customers that a company is targeting through marketing based on its strategy.
If you focus too much on the user's perspective, it becomes difficult to identify the messages that a company should convey and the measures that it should take, and it becomes difficult to express and verify the effects with data. Therefore, concept diagrams are positioned as a marketing methodology, not as UX (user experience) . The diagrams they depict are not the actual situation of users. They are strategic communication maps that show the changes that companies want to see in their customers and how companies should communicate about them.