CV Data

By Maria Bastero
Content Manager at Marketing4eCommerce
OROnce the registration period for the fourteenth edition of the Ecommerce Awards Spain has concluded , the voting phase begins, in which the winners of each of the twelve categories will be chosen . And, to do so, this year we once again have ...

But the fact that Tuenti would close sooner or later was already a foregone conclusion in 2010. Tuenti had reached its ceiling and its numbers stopped growing. First Twitter (where all Tuenti users moved en masse, only to then leave in droves for the most part a couple of years later) and then ...

In total, there are 97 pages showing 70 different offers from more than 50 educational institutions. On each of them, you will find the logo of the institution that provides the training, a brief description of the course/master's degree, the course modality (online/live streaming/in-person/hybrid ...

By Alberto Gonzalez
Marketing4eCommerce Editor
ANDIn the fast-paced world of social media, change is the only constant. Platforms, algorithms, and trends evolve at a speed that challenges even the most advanced experts. While a few years ago you might have been considered competent in social media ...

By Daniela Carrasco
Marketing4eCommerce Editor
ANDn a world where the digital arena is increasingly becoming the battleground for commerce, innovation and business strategy, there is a need for events that can offer more than just a display of stands . This is where Digital 1to1 Winter comes in , an ...

By following these steps, we will be able to get to know in depth the public to whom we are going to direct all our efforts to attract them to our brand or, to gain their loyalty in the case that they are already current clients. Without a doubt , the more information we have about our public, the ...

And if we analyze them we can see that they are working through an eCommerce category design. design with content focused on the keyword.

In the eCommerce sector, the most common thing is to find product category keywords + Black Friday. So in most cases, you will need to create a category in your ...

We place each lead according to the variables we have defined, both their profile (purchasing power, age, profession, geographic location, etc.) and their degree of interaction (number of visits, followers on social networks, response to emails, abandoned carts, etc.).

The degree of interest of ...

The effective implementation of this approach brings a number of highly significant benefits. Among them, we can highlight the following:

1. Deep knowledge of customer profiles
By monitoring the stages and touch points in the purchasing process, brands can generate a clearer view of customer needs ...

What you need to consider when using ROI to measure the profitability of your campaigns
Define your campaign KPIs
KPIs are the key indicators of campaign performance. When we carry out an online advertising campaign, we must first identify the overall objective of the campaign and a series of sub ...