CV Data

Here we return to the example of our fictitious clothing retailer, establishing forecasts for a campaign whose objective is to sell wedding dresses.

Note: You can either enter the keywords individually or upload a .csv file.

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Step 2 : You should now see forecasts for the keywords you ...

Page loading speed . A major indicator for search engines keen to provide a quality web experience. But also for Internet users, who are very impatient! Many studies show that they expect (at least 50% of them) to see pages load in less than 3 seconds...
Adaptation to mobile devices . An essential ...

First, choose the content you want to appear as a featured snippet. You want to choose something that will entice people to click on the link. Also, carefully study the keywords used in the featured snippets. Studies show that content that asks a question is more likely to have a featured snippet ...

The success of a newsletter is based on regularity. In order to keep up, it may be interesting to conduct competitive monitoring and carry out active research on the web and social networks. The goal? List ideas for themes and gradually build a real editorial schedule.

With the number of contacts ...

Tip: Remember that stories have long lead times. For newspapers, pitch your story several days before your planned publication date. For magazines, think months ahead. If you wait until November or December to pitch a story that's relevant to Christmas, you won't get the attention you want because ...

Integrate the chatbot tool into the company's platform or mobile application.
Solve specific issues for the chatbot to solve such as scheduling a meeting or a reminder notification.
Develop a visual and dynamic interface.
Develop a guided journey via clear CTAs highlighted at all stages of using the ...

Note on other bidding strategies
While PPC traditionally meant you paid per click on ad networks, platforms have diversified somewhat and now offer other bidding strategies.

You are no longer limited to one pay-per-click model, and depending on the ad format you use and your goals, you can employ ...

Hypertext Markup Language (HTML) is the basic structure of any website or web page. In backend code, HTML tags indicate how the content of the page (including text, hyperlinks, images, etc.) is formatted. What users see on a web page is a direct translation of the HTML.

The HTML link tag (which ...

Myth 1: Bounce rate is an important metric for all types of content . The importance of bounce rate depends on the type of page and traffic source. There is also no correlation between bounce rate and a post’s ranking. While this metric isn’t very useful for evaluating blog posts and other pages ...

In the next section, we'll explore some ways to keep track of all this and how we can help you.

If this all sounds a little daunting, don't worry; we have a range of tools that can help you master Google's knowledge graph, including:

The Position Tracking Tool
The Position Tracking tool makes it ...