CV Data

Without a standardized guide for your sales process, you are making your life more difficult than it needs to be. Especially in small and medium-sized companies, it makes sense to follow a clearly defined structure that refers to proven processes, concrete procedures and tried and tested methods. In ...

The area of ​​marketing automation is growing rapidly. According to Emailmonday, an average of 51 percent of companies currently use professional marketing automation software. It is becoming increasingly important for small and medium-sized companies in particular to be up to date with this trend ...

Once you've acquired a customer, you need to keep them engaged by providing excellent service and letting them know how much you value them as a customer. Marketing automation tools can simplify this process by automatically sending campaign emails, scheduling follow-up calls, or sending relevant ...

can be tempting to find out as much as possible about a person (e.g. first and last name, address, phone number, company name), but too many fields often turn off prospects. Remember: trust is best built over time, so don't ask for too much information too soon.
The layout is confusing: Landing ...

First, let’s take a look at the key challenges that prevent many insurance brokers from achieving their business goals.

1. Extreme competition
You probably know the situation: you receive an inquiry about an insurance policy, but when you call back, it is already too late because the person has ...

But we also don't want to forget to mention X (formerly Twitter). This platform is designed to stimulate public discourse. Thanks to X's search functions, it's easy to find relevant conversations and join in. This, in turn, can help you build a reputation as a thought leader and gain the trust of ...

There is no doubt that marketing automation drives business growth. In numbers: Companies that use marketing automation achieve a 451 percent increase in qualified leads . Marketing automation tools increase lead engagement, improve sales activities, and increase marketing alignment and productivity ...

Lengthy and complicated buying processes are a major problem that can deter people who are ready to buy. In a study by Gartner, 77 percent of respondents said their most recent B2B buying experience was very complicated. Simplifying and shortening your buying process can significantly increase ...

If you have been actively creating content on your website for some time - be it through blog articles, technical contributions or other information worth knowing - you should definitely go back to some of your existing content, update it a little bit and then publish it again. If you have created ...

SMBs, on the other hand, can use their smaller customer base to their advantage by making the customer journey a high-quality and seamless experience. From setting up a chatbot and FAQ page on your website to providing quick support through various communication channels, there are numerous ways to ...