CV Data

The term “marketing automation” has never been so popular, as it is increasingly used and has become essential for companies that want to increase productivity, reduce costs and streamline processes. These automations are capable of replacing human labor in some repetitive activities, such as ...

There is no doubt today: a successful Video Marketing campaign can transform the way a company operates.

When it comes to effective marketing, it’s less and less about distributing large amounts of ads and posts. Instead, it’s more and more about creating valuable content for the right audience ...

Imagine this scenario: you’re browsing the internet aimlessly when you come across a page that instantly grabs your attention. That’s the magic of a successful landing page ! According to HubSpot, companies that go from 10 to 15 landing pages see a 55% increase in lead generation! But how do you ...

If you’re looking for ways to improve your website’s visibility and increase your online presence, an SEO agency in Rio de Janeiro may be the ideal solution for you. An SEO agency offers specialized services to improve your website’s performance in search results, increasing organic traffic and ...

Advertising specialists, businessmen, and bloggers in their work use a variety of metrics and parameters that help in doing business. One of them is eCPM or effective cost per mille. eCPM meaning is an indicator that displays the profitability of advertising.

Publishers know firsthand what is eCPM ...

If you are still among those who don't understand modern technology and are afraid that AI will take your job, this article is for you. To better educate yourself on the topic, read the first article in our "The Future is Now" series on the basics of marketing AI. The first part will cover the ...

Companies that use data to develop business strategies are well aware of the challenge of understanding customer information, the scope of action (in which channels) and what their cut is, in the case of legal entities, or of having the minimum knowledge about interests and preferences, in the case ...

Growing awareness of the importance of privacy and data security has brought to the fore the need to balance the usefulness of data with the protection of identity and personal information.

It is in this context that anonymized data emerges as an essential solution, as it enables organizations to ...

Did you know that companies with a well-established data culture are 23 times more likely to acquire new customers, six times more likely to retain customers, and 19 times more likely to be profitable? This data, revealed by a McKinsey survey , highlights the importance of integrating a data-driven ...